Milan was on the verge of falling out of the fashion week circuit, with uninteresting fashion shows and more of the same brands and collections. But thanks to these newcomers, fashion in the city has become as hip and interesting as it was in the time of the glitz and glam brought to it by the Prada, Missoni, Dolce on their peak.

Here are the brands (if you can afford them):

La Double J.

This is my personal baby, since it’s owner, the very hip American journalist JJ Martin goes all the way to Como to search for vintage fabrics and makes amazing pieces out of them. She also has a section for orginal vintage pieces on her website, such as vintage YSL blazers and a Jil Sander by Raf Simons skirt.

The Attico

Designed the street style stars Giorgia Tordini and Gilda Ambrosio, this brand is based on the pegnoir (thats why the name “attico”) which are transformed into the most sophisticated dresses and gowns.


This is for the ethnic lovers like myself. Anna Dello Russo’s ex assistant got together with her brother and founded this brand that makes almost only ethnic kimonos. The difference is that they’re made with cashmere!

MILAN, ITALY – JANUARY 16: Carolotta Oddi wearing a pink jacket Alanui , white pants, Fendi bag at No 21 during Milan Men’s Fashion Week Fall/Winter 2017/18 on January 16, 2017 in Milan, Italy. (Photo by Christian Vierig/Getty Images)

Blazé Milano

Fashionistas who dreamed of being ultrafashion without so many layers, your dream came true. Blazé is a new brand that makes the most gorgeous blazers, and the best part is that everyone adopted their fashion and have been wearing just that, with a pair of kick-ass shoes, obviously. Brought to you by a trio of ladies who rocked Elle Italia until a while ago.

For Restless Sleepers (aka F.R.S.)

This is one of the brands that has been attempting to take sleepwear out of the bedroom, and is also one of the brands that have succeeded. Although their pieces are a little bit expensive, they-re all made of pure silk and have been a success since their launch (ahh! and its owner is married to the owner of Moncler..yes that Moncler)